Die anschauliche Illustration, Monologue of the Algorithm: how Facebook turns users data into its profit, der Panoptykon Foundation geht der Frage nach, welche Daten Facebook von seinen Nutzern sammelt und wie aus diesen Daten Werbeeinnahmen generiert werden.
Does Facebook identify and manipulate our feelings? Is it able to recognize our personality type, habits, interests, political views, wages? Does it use all the information in order to reach us with personalized ads or sponsored content? You bet! Mark Zuckerberg’s empire is based on analysing the digital dandruff that we leave behind on the Internet, transforming it into a valuable consumer profiles and selling it to advertisers. In this factory we are not even a product – we are just a human biomass, which only gains value after being shaped and worked on by algorithm. How exactly does it work? Take a look.